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Sure Sports Founder and Chairman Leon McKenzie joined Rich Salgado on Big Daddy & Friends to discuss his background and how he started providing financial services to professional athletes.
Whether it’s helping potential students get funds before they get their first big business deal, or even offering low-interest mortgage loans, Sure Sports and McKenzie are part of it. a key market that supports athletes in a very unique way.
Leon McKenzie: from the great banking job to the sports entrepreneur
McKenzie explained how he used to work as a financial analyst and then as a credit analyst for a large bank, but found himself a bit out of place in this work environment, feeling like he could use his skills in a different context.
When he moved to Miami, McKenzie came into contact with an athlete who was struggling to get a loan amid a global financial crisis.
“The banks were in trouble around 2008… but also, it was difficult to understand the makeup of a professional athlete and to be able to use their contract as an asset on their balance sheet,” explained McKenzie. “We saw that there was a need.”
From there the company snowballed, as McKenzie, who received his MBA from Villanova University, said, “The next year we had five athletes and decided to incorporate.
McKenzie and Sure Sports are now working with thousands of athletes. Mostly during the COVID-19 pandemic, there has been a real demand for services like Sure Sports, because several best prospects in the next one 2021 NFL Draft Opted Out of College Football season to focus on preparing the pros.
Amongst others Sure Sports offers services In addition to those previously mentioned, there are loans for commercial enterprises, as well as financing for the payment of insurance premiums, loans for free agencies and even in arbitration.
