LUMIERE secures funding from Animoca Brands and Brinc to accelerate its vision to revolutionize film and animation financing

HONG KONG, April 14, 2022 /PRNewswire/ — Light – the creator of Lumiverse, the trusted metamarketplace for safer IP investments in movies and entertainment – announced today that it has raised $300,000 in financial support from Animoca brandsthe company advancing digital property rights for games and the metaverse, and Brincleading global venture capital accelerator built on a sustainability mandate.

Behind the scenes is where the real magic of the film happens – Source: Brands&People on Unsplash

Lumiere offers entertainment financing solutions, which syndicate and dramatically reduce investment risk for film financiers, and disrupt the financing of film and entertainment projects by testing audiences and IP addresses at the pre-script level . Its platform is an integrated metaverse space powered by NFT and blockchain, where professionals and the public connect through an immersive experience and begin to transact and collaborate on creative projects together in a trust-based context.

As a graduate of the Launching ramp Moon virtual accelerator program, established in mid-2021 as a partnership between Brinc and Animoca Brands, Lumière will use the funding to move forward with its 2022 roadmap plans. Collaborations with creators and brands notables such as rolling stone Italy, Ryan Reynolds’ redo Buried for Chinathe Kenzo Takada series, a walking sticks film currently in official selection supported by Canal+ and Wild Bunch, there are also eight key pipeline clients to be revealed in due course. These achievements will culminate in a series of events at major film festivals and markets such as the Cannes Film Festival, the Annecy International Animation Film Festival and Venice Film festival.

Additionally, Lumiere intends to collaborate with The Sandbox – a leading decentralized gaming virtual world and subsidiary of Animoca Brands – to gamify audiences’ connection with the film and create a more interactive and engaging experience for fans. .

Patrice PoujolCEO of Lumiere, said, “We are truly thrilled to have such connected and visionary investors as Animoca Brands to validate the concept and living dream of Lumiere. Going forward, we plan to transform the movie industry and animation in an ever more engaging world and Our exciting NFT and metaverse initiatives will find their roots in the prestigious walking sticks film festival in May.

Manav GuptaCEO and Co-Founder of Brinc, said, “Lumière’s unique value proposition will truly change the way studios and investors enable film production. By leveraging NFTs to open up movie investing to the average moviegoer, they’re giving moviegoers around the world a chance to truly participate in the content selection and production of their favorite films. We are excited about this new use case for decentralization that will put the power back into the end consumer, to bring the movies and content they are passionate about, and represent their values ​​to the marketplace.”

Alexander Mirandaveteran filmmaker and CEO of Versus Entertainment which produces the movie Ethereum”The infinite machine” and worked with celebrities such as Ryan Reynolds, robert de niro and Sigourney Weaversaid, “Lumière is leading the way for innovation in an industry that can sometimes be cautious about how it embraces technological development. I can see how Lumière can quickly gain popular success and market share in an environment rapidly evolving with much-needed financial transparency and audience building solutions such as NFT and metaverse interactive experiences.”

Patrice Poujol added: “Following Lumière’s successful participation in IMMEDIATE, the first accelerator program for the media and entertainment industries in Europe with the Intesa Sanpaolo Bank and rolling stone Italy, Lumiere managed to build viable solutions, a strong network and a team of experts to collaborate with Animoca and Brinc on their Luna Launchpad program. Over the years, the Lumiere team has managed to build a creative hub connecting East and West. Together, we support established and emerging creative talent in film and animation around the world. Our team and partners engage their audiences in a meaningful redefinition of attendee entertainment, all from hong kong. Stay tuned for more to come in the coming weeks!”

Yat Siusaid the president of Animoca Brands: “Lumière and its partners are helping to decentralize the financing of films and animations, which is an opaque space and which must transform to become more sustainable. The film industry employs millions of people around the world and, by integrating it into the An open metaverse via NFTs and blockchain, Lumiere can make a rigid and traditional industry more interactive and flexible while providing job creation opportunities in the sector.”

For more information on the Light concept, interested parties are invited to visit their website or request a demo at: Lumière seeks to establish new partnerships and collaborations as it strives to realize its vision of a truly decentralized and efficient film industry.

About Light

Lumière is building the Lumiverse, the trusted metamarket for safer entertainment investments. Light is based at hong kong and Singapore and focuses on films, series and animations, with more than 20 years of experience in this sector. Lumiere’s metamarket aims to solve the multi-billion dollar transparency problem typically seen in creative productions around the world. It disrupts the way movies and entertainment projects are funded by testing audiences and IP addresses before funding movies at pre-scripted levels. It is an integrated metaverse space powered by NFT and blockchain where professionals and the public connect through an immersive experience and start transacting and collaborating on creative projects together in a trustless context. Through its proprietary Elemis software and pioneering integration of blockchain and NFT technology, Lumière is making the film industry a place where passion, creativity and transparency can flourish again… in a nutshell, an immersive kickstarter with NFTs where filmmakers are in charge and audiences are truly engaged.

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