Prabhas plays a famous palmist called Vikramaditya in the film, who can predict the future, while Pooja Hegde plays a doctor called Prerna. Given the film’s theme, the makers have set up astrology centers across the country where fans can go to get exposure. A spokesperson for the film took to social media to share a glimpse of the same, with astrologers sitting in booths telling people about their future.
#RadheShyam promotions kick off in a unique way. Now the astrology corner is going to be everywhere. #Prabhas… https://t.co/lGI4qHTqgx
— Eluru Sreenu (@IamEluruSreenu) 1645879732000
Moreover, the makers have also decided to make a splash, quite literally, and put up posters in the Delhi metro. Images are making the rounds on social media of Prabhas and Pooja Hegde’s looks from the film splashing around on the subway, along with the film’s release date. Radhe Shyam will be released not only in Telugu but also in Hindi along with all South Indian languages. The film’s release has been pushed back several times due to the Covid-19 pandemic.
#RadheShyam fever is gripping Delhi. Nation’s Capital subway trains carry colorful @OfficialDMRC ads… https://t.co/wCP35Almj2
— Eluru Sreenu (@IamEluruSreenu) 1645933798000
Radhe Shyam is a period romance set in Europe and tells the story of a man who falls in love with a woman but can predict her future. The film will see Bhagyashree, Sachin Khedekar and others in key roles. Krishnam Raju also plays an important role in the film.