Despite Hasbro’s attempts to launch a cinematic universe, GI Joe and Transformers producer Lorenzo di Bonaventura reveals nothing came of it.
Snake Eyes: Origins of GI Joe The producer admits that the Hasbro Cinematic Universe writers’ room didn’t work. In the wake of the success of 2007 Transformers, Hasbro began to develop a number of its properties into feature films, including Battleship, Jem and the holograms, and especially, GI Joe with two feature films released in 2009 and 2013. Still, development of a third film was stalled and the studio opted for a single character-based film with the aim of making a prequel and rebooting the franchise similar to Bumblebee in 2018.
In 2015, amid the growing success of the MCU, the early stages of the DCEU, Legendary Pictures announcing that they were building a MonsterVerse, and Universal’s plans to launch The Dark Universe, Hasbro decided they wanted to build their own universe. . . They made an agreement with Paramount Pictures to develop a universe based on five of their properties; GI Joe, Micronauts, Rom, MASK and visionaries. Then in 2016, Hasbro assembled a writer’s room to create a shared universe featuring many in-demand talent like Captain marvel Nicole Perlmann, Black Panther Joe Robert Cole, Star Trek Picard’s Michael Chabon and Spider-Man: Homecoming John Francis Daley and Jonathan Goldstein, to name a few.
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However, it looks like the work proposed by the Writers’ Room hasn’t gone well and the state of a potential Hasbro Cinematic Universe may be over. In an interview with EW, covering the first look at Snake Eyes: Origins of GI Joe, Lorenzo di Bonaventura who has been a producer on all GI Joe and Transformers movies, explained that the venue seemed like a good idea, but didn’t do much for them. So much so that the next one Snake-eyes the film didn’t even come from the writer’s room. Bonaventure said: “Really didn’t give us much … My opinion of this piece was that it never really performed very well unfortunately. It was a good idea. “
Although all five properties have been announced as being in development, outside of GI Joe, none of the other properties have made much progress. Dean DeBlois, Director of How to train your dragon trilogy, was hired to direct Micronauts but the film was pulled from Paramount’s release schedule. HIDE secured Straight out of Compton director, F. Gary Gray, returning in 2018 and Bad boys for life writer Chris Bremner was hired to write the screenplay in 2020. No word was made on ROM or Visionaries. In fact, Hasbro and Paramount have done more work for other standalone properties like the Transformers franchise and the next Dungeons and Dragons film directed by John Francis Daley and Jonathan Goldstein.
There was a certain sense on Hasbro’s part to combine their various properties together, making them stronger together to deepen their respective mythologies. The landscape of the Cinematic Universe has changed a lot since 2016. While the MCU is still booming, the many others have had to readjust their plans. The DCEU is a very different place, moving away from director Zack Snyder and more towards a multiverse platform. The Mummy killed Universal’s plans for the Dark Universe, opting instead for a smaller budget and unconnected reimagining of their various characters, like the ones in 2020 Invisible Man. The MonsterVerse looked to be set to release after the disappointing box office of Godzilla: King of the Monsters but now can have a second chance at life thanks to the success of Godzilla vs. Kong. Hasbro has now focused on strengthening its core brands by reinventing them in different ways, including a new Transformers movie and Snake Eyes: Origins of GI Joe.
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