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With over 150 years of ketchup expertise, the galaxy’s favorite ketchup maker unveils an extraordinary sauce
PITTSBURGH, November 08, 2021– (COMMERCIAL THREAD) – HEINZ embarked on a mission to ensure fresh and tasty food for future generations by teaming up with astrobiologists to discover how to grow premium ketchup tomatoes under harsh environmental conditions, such as those found on Mars. Today, the brand unveiled its first bottle of HEINZ Tomato Ketchup Marz Edition, made with delicious tomatoes grown by recreating similar soil, temperature and water conditions on Earth to those found on the Red Planet.
Through collaboration with a 14-person astrobiology team over nine months at Florida Tech’s Aldrin Space Institute, HEINZ simulated growing tomatoes on Mars. The team has succeeded in producing a crop of HEINZ tomatoes, from the brand’s proprietary tomato seeds, with the exacting qualities that exceed rigorous quality and taste standards to become their signature ketchup.
For generations, HEINZ has helped people find magic in the everyday moments that bring families together and has now discovered how to provide the delicious HEINZ Tomato Ketchup families know and love for the next 150 years and beyond.
Two years ago, HEINZ and its Tomato Masters set out to successfully launch the first such experiment which has become one of the largest Mars-related projects of its kind ever. Experts in analyzing difficult soil conditions, selecting the perfect seeds and implementing state-of-the-art agricultural techniques have played a crucial role in ensuring the incomparable taste of HEINZ Tomato Ketchup.
Although HEINZ Tomato Ketchup Marz Edition bottles are not available for purchase, an extraordinary batch of ketchup has been unveiled at Heinz headquarters, where the experimental sauce has undergone rigorous quality testing to get the go-ahead. important to become certified bottles of HEINZ Tomato Ketchup.
“We are delighted that our team of experts were able to grow tomatoes in conditions found on another planet and share our creation with the world. From soil analysis of Martian conditions two years ago to harvest now, it was a journey that proved wherever we ended up, HEINZ Tomato Ketchup will always be enjoyed for generations to come, â€said Cristina Kenz, Director of Growth for Kraft Heinz International Zone.
The Aldrin Space Institute team, led by Dr Andrew Palmer, submitted the first of three papers for scientific publication that traces the mission.
“Previously, most of the effort to find ways to grow under Martian simulated conditions were short-term plant growth studies. This project was to look at the long-term food harvest. Obtain a quality crop. to become HEINZ Tomato Ketchup was the dream result and we achieved it. And working with the HEINZ Tomato Masters has allowed us to see what the possibilities are for long-term food production beyond Earth, â€said the Dr Andrew Palmer, Aldrin Space Institute.
HEINZ Tomato Ketchup has already passed beyond Earth into our solar system and has been enjoyed by astronauts aboard the International Space Station (ISS) for many years, one of which is the former NASA astronaut. and mechanical engineering professor Mike Massimino, a veteran of two space flights, four spacewalks and the first astronaut to tweet from space. Massimino is HEINZ Tomato Ketchup Marz Edition Ambassador and a super fan of HEINZ Tomato Ketchup.
“In space, we have a saying, ‘it’s not about the food, it’s about the sauce’ – we could choose whatever food we wanted to eat up there, but a lot of the dishes were dehydrated and a little bland, so a dollop of sauce always makes your meals delicious, which sparked my love for HEINZ Tomato Ketchup, “said Mike Massimino, former NASA astronaut.
In addition to studying how to grow tomatoes under Mars-like conditions, the Kraft Heinz Company continues to invest in its commitments to social and environmental governance (ESG) goals, including using Heinz Ketchup 100 tomatoes. % from sustainable sources by 2025. To learn more about Kraft Heinz ESG Objectives, visit Corporate Environmental and Social Governance website.
To be continued on Facebook, Twitter and Instagram to learn more about HEINZ Tomato Ketchup Marz Edition.
ABOUT KRAFT HEINZ COMPANY
We drive transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our purpose, make life delicious. Consumers are at the center of everything we do. With net sales of approximately $ 26 billion in 2020, we are committed to growing our iconic and emerging food and beverage brands globally. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-focused product platforms. As citizens of the world, we are committed to making a lasting ethical impact while helping to feed the world in a healthy and responsible way. Learn more about our trip by visiting www.kraftheinzcompany.com or follow us on LinkedIn and Twitter.
ABOUT THE FLORIDA INSTITUTE OF TECHNOLOGY
Florida Tech was founded in 1958 at the dawn of the space race that would soon define Florida’s Atlantic coast and captivate the nation. Now the Southeast’s premier private tech university, Florida Tech is one of the top Tier 1 national universities in US News & World Report and one of nine schools in Florida recognized by the Fiske Guide to Colleges. Florida Tech is ranked in the top 5% of 20,000 degree granting institutions worldwide in the 2020-21 Global University Rankings and was named Top College and Best Value University for 2019 by Forbes. Florida Tech offers bachelors, masters and doctorates in aeronautics and aviation, engineering, computer science and cybersecurity, business, science and mathematics, psychology, education and communication. Learn more about our relentless pursuit of greatness at floridatech.edu.
View the source version on businesswire.com: https://www.businesswire.com/news/home/20211108005214/en/
Contacts
Stephanie peterson
Kraft Heinz
Sté[email protected]
Jenna perlman
CIF Next
[email protected]
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